{"title":"Madame Alexander","description":"\u003cp\u003eAmerican dolls made the way Beatrice Alexander started making them in New York in 1923 — sturdy enough to be played with, not just displayed. Soft-body babies for first cuddles, 14\" Alexander Girlz and Kindness Club dolls for big-kid storytelling, bath-ready Splash 'N Play, and 8\" and 10\" keepsakes built on the classic Wendy and Cissette faces — plus playsets, carriers and doll strollers.\u003c\/p\u003e","products":[{"product_id":"little-sweetheart-l-bl-bld","title":"Madame Alexander Little Sweetheart Doll — Light Skin\/Blonde (MA76000)","description":"\u003cp\u003eLittle Sweetheart is a 19\" (48 cm) soft-body baby doll from Madame Alexander, here with light skin, blue eyes and blonde hair, sized big for real cradling and everyday cuddles. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSoft, snuggly and ready for pretend care, she is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48262163005697,"sku":"MA76000-OSZ","price":150.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T154524.675.png?v=1788205569"},{"product_id":"munckin-light-skin-blue","title":"Madame Alexander Munchkin Doll — Light Skin\/Blue (MA76020)","description":"\u003cp\u003eMunchkin is a soft-body baby doll from Madame Alexander, here with light skin, light blue eyes and strawberry blonde hair, ready for everyday cuddles and pretend care. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSoft, snuggly and made for nurturing play, she is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48262204129537,"sku":"MA76020-OSZ","price":134.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T154243.765.png?v=1788205379"},{"product_id":"enchanting-beauty","title":"Madame Alexander Enchanting Beauty Doll (MA20898)","description":"\u003cp\u003eEnchanting Beauty is an 8\" (20 cm) collectible doll from Madame Alexander's Storyland collection, built on the classic Wendy face and beautifully dressed in the brand's fairy-tale tradition. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eA keepsake to display and treasure, and a doll to spark storytime imaginations.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48262204195073,"sku":"192724208982","price":144.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T153557.347.png?v=1788205003"},{"product_id":"baby-cuddles-unicorn-jump","title":"Madame Alexander Baby Cuddles Unicorn Jumper Doll (MA20389)","description":"\u003cp\u003eBaby Cuddles in the Unicorn Jumper is a 14\" (36 cm) soft-body baby doll from Madame Alexander, dressed in a magical unicorn outfit and ready for pretend feeding with her own bottle. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSoft, snuggly and made for nurturing play, she is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48335878652161,"sku":"192724203895","price":57.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T152903.189.png?v=1788204556"},{"product_id":"sweet-baby-nursery-love","title":"Madame Alexander Sweet Baby Nursery Love Doll (MA20383)","description":"\u003cp\u003eSweet Baby Nursery Little Love is a 12\" (30 cm) soft-body baby doll from Madame Alexander, made for nursery-themed pretend care and everyday cuddles. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSoft, gentle and ready for the youngest caregivers, she is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48335878684929,"sku":"192724203833","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T152528.931.png?v=1788204340"},{"product_id":"adoption-day-baby-girl","title":"Madame Alexander Adoption Day Baby Girl Doll (MA20451)","description":"\u003cp\u003eAdoption Day Baby Girl is a 14\" (36 cm) soft-body baby doll from Madame Alexander, here with light skin and blue eyes, made for the meaningful adoption-day moment and everyday cuddles ever after. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSoft, snuggly and ready for pretend care, she is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48335878750465,"sku":"192724204519","price":57.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T152327.073.png?v=1788204219"},{"product_id":"my-little-girl-rainbow","title":"Madame Alexander My Little Girl Doll — Rainbow (MA20600)","description":"\u003cp\u003eMy Little Girl in Rainbow Overalls is a 14\" (36 cm) toddler doll from Madame Alexander, here with light skin and dressed in a bright rainbow outfit for imaginative, everyday play. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSoft-bodied and ready for cuddles and pretend play, she is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48335878979841,"sku":"192724206001","price":63.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T151825.833.png?v=1788203922"},{"product_id":"baby-cuddles-pink-floral","title":"Madame Alexander Baby Cuddles Pink Floral Doll (MA20593)","description":"\u003cp\u003eBaby Cuddles in Pink Floral is a 14\" (36 cm) soft-body baby doll from Madame Alexander, here with light skin and blue eyes, dressed in a spring floral outfit and ready for pretend feeding with her own bottle. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSoft, snuggly and made for nurturing play, she is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48335879045377,"sku":"192724205936","price":58.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T151526.688.png?v=1788203743"},{"product_id":"sweet-baby-nursery-blosso","title":"Madame Alexander Sweet Baby Nursery Blossom Doll (MA20591)","description":"\u003cp\u003eSweet Baby Nursery Blossoms and Bows is a 12\" (30 cm) soft-body baby doll from Madame Alexander, made for nursery-themed pretend care and everyday cuddles. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSoft, gentle and ready for the youngest caregivers, she is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48335879143681,"sku":"192724205912","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T151001.982.png?v=1788203489"},{"product_id":"potty-pals-baby-light-ski","title":"Madame Alexander Potty Pals Baby Doll — Light Skin (MA20920)","description":"\u003cp\u003ePotty Pals Baby is a 13\" (33 cm) interactive baby doll from Madame Alexander, here in a light skin tone and made for potty-training pretend play. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSoft, playful and made for hands-on nurturing routines, she is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48335879471361,"sku":"192724209200","price":58.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T135604.888.png?v=1788198980"},{"product_id":"splash-n-play-pink-8in","title":"Madame Alexander Splash 'N Play 8\" Pink Bath Doll (MA20993)","description":"\u003cp\u003eSplash 'N Play in pink is an 8\" (20 cm) bath baby doll from Madame Alexander, made for the tub, the sink and every splashy water game. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eWater-ready and made for hands-on play, it is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48335879602433,"sku":"192724209934","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T134946.039.png?v=1788198599"},{"product_id":"my-little-girl-polka-dot","title":"Madame Alexander My Little Girl Doll — Polka Dot (MA20219)","description":"\u003cp\u003eMy Little Girl in the Polka Dot Pinafore is a 14\" (36 cm) toddler doll from Madame Alexander, here with light skin and dressed in a cheerful polka-dot pinafore for everyday play. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSoft-bodied and ready for cuddles and pretend play, she is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48336278028545,"sku":"61878189","price":63.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T134515.659.png?v=1788198331"},{"product_id":"petite-sweet-smiles-all-bun-10","title":"Madame Alexander Petite Sweet Smiles All Buns 10\" Doll (MA21095)","description":"\u003cp\u003ePetite Sweet Smiles All Buns is a 10\" (25 cm) soft-body baby doll from Madame Alexander, finished with a sweet double-bun hairstyle and ready for everyday cuddles. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSoft, huggable and made for the youngest fans, she is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48336547643649,"sku":"MA21095-OSZ","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T131957.925.png?v=1788196848"},{"product_id":"baby-cuddles-14","title":"Madame Alexander Baby Cuddles 14\" Doll (MA71915)","description":"\u003cp\u003eBaby Cuddles is a 14\" (36 cm) soft-body baby doll from Madame Alexander, made for real cradling, pretend feeding and everyday cuddles. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSoft, snuggly and ready for nurturing play, she is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48336548167937,"sku":"MA71915-OSZ","price":57.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T130652.619.png?v=1788196053"},{"product_id":"sweet-smiles-bear-sleep-sac","title":"Madame Alexander Sweet Smiles Bear Sleep Sac Doll (MA21044)","description":"\u003cp\u003eSweet Smiles in the Bear Sleep Sack edition is a 14\" (36 cm) soft-body doll from Madame Alexander, tucked into a cozy bear-themed sleep sack for the bedtime routine. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSoft, snuggly and made for calm bedtime play, she is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48336550723841,"sku":"MA21044-OSZ","price":57.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T124048.345.png?v=1788194516"},{"product_id":"sweet-smiles-slumber-carrie-14","title":"Madame Alexander Sweet Smiles Slumber Carrier 14\" Doll (MA21056)","description":"\u003cp\u003eSweet Smiles in the Slumber Carrier edition is a 14\" (36 cm) soft-body doll from Madame Alexander, and she comes with a carrier for portable cuddles and bedtime play. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSoft, snuggly and made for on-the-go nurturing play, she is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48336550822145,"sku":"MA21056-OSZ","price":68.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T123740.426.png?v=1788194282"},{"product_id":"little-cuties-on-the-go-play","title":"Madame Alexander Little Cuties On The Go Playset (MA21092)","description":"\u003cp\u003eThe Little Cuties On the Go Playset from Madame Alexander pairs an 8\" (20 cm) soft-body doll with travel accessories for play on the move. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSmall, soft and made for busy little hands, it is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48336593453313,"sku":"21092-OSZ","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T122954.579.png?v=1788193818"},{"product_id":"little-cuties-trike-playset-8","title":"Madame Alexander Little Cuties 8\" Trike Playset (MA21094)","description":"\u003cp\u003eThe Little Cuties Trike Playset from Madame Alexander pairs an 8\" (20 cm) soft-body doll with a trike for active, outdoor-themed pretend play. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSmall, soft and made for busy little hands, it is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48336593944833,"sku":"21094-OSZ","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T122531.567.png?v=1788193551"},{"product_id":"little-cuties-nighty-night","title":"Madame Alexander Little Cuties Nighty Night Doll (MA21093)","description":"\u003cp\u003eThe Little Cuties Nighty Night Playset from Madame Alexander pairs an 8\" (20 cm) soft-body doll with bedtime accessories for cozy pretend play. Madame Alexander has been crafting dolls in New York City since 1923, and each one carries a century of that heritage.\u003c\/p\u003e\u003cp\u003eSmall, soft and made for the youngest fans, it is recommended for ages 3 and up.\u003c\/p\u003e\u003cp\u003eAvailable at both our Brooklyn toy shops - Ocean Avenue and Coney Island - plus online with free shipping over $100.\u003c\/p\u003e","brand":"Madame Alexander","offers":[{"title":"Default Title","offer_id":48336603775233,"sku":"MA21093-OSZ","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/2295\/1425\/files\/NewTemplate-2026-08-31T122010.823.png?v=1788193312"}],"url":"https:\/\/toyshopnyc.com\/collections\/madame-alexander.oembed?page=2","provider":"ToyShopNYC.com","version":"1.0","type":"link"}